Sponsorship Request Form

Sponsorship Form

Sponsorship Information

Instructions

1. Please do not close the browser before submitting the form. You will need to start over again if you do so.
2. Don't use the browser navigation button to go back.
3. Complete all the field to submit the form.

Instructions

Expanded

* Proposed Sponsorship Name

I am submitting on behalf of another person

Grant SmartFields

Sponsorship Number:	@Business Case Number@
Third-Party Organization:	@client@
Term:	to
Total Financial Commitments:	@Projected Total Rights Fees Currency.combovalue@ @Projected Total Rights Fees@
Total Activation Spend:	@Projected Total Rights Fees Currency.combovalue@ @Projected Activation Expenses Local Currency@
Sponsorship Owner:	@owner@
Sponsorship Initiator:	@person@

Reminder Date:
Is this sponsorship being co-funded by another business line?
Territorial Marketing Rights:	@scope@
Financial categories included:	@Financial Services Categories@
Genre - Sub-genre:	- @SubGenre@
Will Citi be an exclusive sponsor in any of the categories selected above?
Have you contacted Government Affairs for a sponsored property related to the government or a government official?
Are there any reputational risks associated with the sponsorship, including being associated with the entity(ies) or people that run the sponsored property?
Are there currently any other known financial services companies that are current sponsors of the property?

Assets Signage: @signageSubAssets@ Other Signage: @otherSignageDetails@ Media: @mediaSubAssets@ Other Media: @otherMediaDetails@ Hospitality: @hospitalitySubAssets@ Other Hospitality: @otherHospitalityDetails@ Additional Marketing Assets: @marketingSubAssets@
Objectives Brand: @BrandObjectivesSelect@ Business: @CardsObjectivesSelect@ Community: @ICGPrivateBankObjectivesSelect@ Colleague: @RetailBankObjectivesSelect@ Other Objectives: @OtherObjectives@
Who is the target audience for the sponsorship? @Target Audience@
Citi Affinity Group(s) which can leverage this sponsorship: @AffinityGroups@
Assets included in the sponsorship Please select Assets included in the sponsorship from the list below. Once the Asset(s) is selected, Asset Detail option(s) will appear below. Please select all that apply.

Reminder Date:

* Dep-Sponsorship Name:

* Recommended Amount

* Recommended Decision

Description of the Sponsorship

150 words left

Applicant
Register/Invite External User
Details
Audiences
Assets
System

* Applicant First Name
* Applicant Last Name
* Applicant Email
* Applicant Title
* Applicant Phone Number

Organization Information

Expanded

* Organization
* Country
* State
* City
* Zip Code
* Business Division
* Address

Register Manually an External Contact:

* Name of Legal Entity

* Contract Start Date

* Contract End Date

* Sponsorships Business/Budget Approval

All sponsorships must have business/budget approval from a C15+ business owner that has the authority to confirm that the sponsorship opportunity aligns with the business strategy, that any reputational or financial risk has been mitigated, and that there is budget available to fulfill the Sponsorship Agreement, prior to receiving approval from the Global Sponsorship Team. Use this template to share via email to secure the approval.

Click Save before adding attachment

* Proposed Annual Financial Commitment (in $USD)

Financial Commitments include rights fees, media spend, and any activation funds included in the agreement.

* Territorial Marketing Rights:

* New Where can Citi market the partnership (i.e. what are the Territorial Marketing Rights included in the agreement)?

* Genre

Arts & Entertainment	Media/Thought Leadership
Sports	Venue

* Sub-genre

* Geographical reach to promote the sponsorship (i.e Territorial Marketing Rights)

* Which business categories are included in the sponsorship?

* Is Citi the only (exclusive) financial services company that can associate with the sponsorship property?

Yes

No

* Are there any reputational risks associated with the sponsorship, including being associated with the entity(ies) or people that run the sponsored property?

Yes

No

* More details about the sponsorship achievement

* How do you think this sponsorship delivers against Citi's brand and business objective(s) and target audience?

* What is the estimated quantifiable return on investment that could be achieved with this sponsorship?

Other Notes

Create new Sponsorship

SubmissionConfirmationPage:

InternalConfirmationPage:

* Does your organization associate with alcohol, tobacco, pornography or adult content, religion, firearms, hunting or any activities that harm animals, violence, political issues, gambling, or any discriminatory activities against a person or group protected by applicable federal, state or local law?

Yes

No

Upload Proposal Documents

Click Save before adding attachment

* Assets included in the sponsorship

Please select all assets included in the sponsorship from the four groupings below (Signage, Media, Hospitality, Additional Marketing Opportunities).

* Assets included in the sponsorship

Please select Assets included in the sponsorship from the list below. Once the Asset(s) is selected, Asset Detail option(s) will appear below. Please select all that apply.

Signage	Hospitality
Media	Additional Marketing Opportunities

Does Citi have Entitlement/Naming Rights for this sponsorship?

Yes

No

Signage

Media

Click Save before editing

Hospitality

Additional Marketing Assets

List of reported Assets

Budget

Assets

RevisionConfirmationPage:

externalContactID:
LegalReviewerID:

Imported

Expanded

Org Name:
Citi User:
Partner User:
Imported Business Record Number: