Sponsorship Form
Sponsorship Information
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Proposed Sponsorship Name
I am submitting on behalf of another person
Please contact
Charitable Contributions
Grant SmartFields
Sponsorship Number:
@Business Case Number@
Third-Party Organization:
@client@
Term:
to
Total Financial Commitments:
@Projected Total Rights Fees Currency.combovalue@ @Projected Total Rights Fees@
Total Activation Spend:
@Projected Total Rights Fees Currency.combovalue@ @Projected Activation Expenses Local Currency@
Sponsorship Owner:
@owner@
Sponsorship Initiator:
@person@
Reminder Date:
Is this sponsorship being co-funded by another business line?
Territorial Marketing Rights:
@scope@
Financial categories included:
@Financial Services Categories@
Genre - Sub-genre:
- @SubGenre@
Will Citi be an exclusive sponsor in any of the categories selected above?
Have you contacted Government Affairs for a sponsored property related to the government or a government official?
Are there any reputational risks associated with the sponsorship, including being associated with the entity(ies) or people that run the sponsored property?
Are there currently any other known financial services companies that are current sponsors of the property?
Assets
Signage:
@signageSubAssets@
Other Signage:
@otherSignageDetails@
Media:
@mediaSubAssets@
Other Media:
@otherMediaDetails@
Hospitality:
@hospitalitySubAssets@
Other Hospitality:
@otherHospitalityDetails@
Additional Marketing Assets:
@marketingSubAssets@
Objectives
Brand:
@BrandObjectivesSelect@
Business:
@CardsObjectivesSelect@
Community:
@ICGPrivateBankObjectivesSelect@
Colleague:
@RetailBankObjectivesSelect@
Other Objectives:
@OtherObjectives@
Who is the target audience for the sponsorship?
@Target Audience@
Citi Affinity Group(s) which can leverage this sponsorship:
@AffinityGroups@
Assets included in the sponsorship
Please select Assets included in the sponsorship from the list below. Once the Asset(s) is selected, Asset Detail option(s) will appear below. Please select all that apply.
Reminder Date:
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Dep-Sponsorship Name:
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Recommended Amount
*
Recommended Decision
Recommend for Approval
Revision Required
Recommend for Decline
Description of the Sponsorship
150 words left
Total Complete
Applicant
Register/Invite External User
Details
Audiences
Assets
System
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Applicant First Name
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Applicant Last Name
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Applicant Email
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Applicant Title
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Applicant Phone Number
Organization Information
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Organization
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Country
-- Select One --
Algeria
Argentina
Aruba
Australia
Austria
Bahamas
Bahrain
Bangladesh
Barbados
Belgium
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Congo(DRC)
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Gabon
Germany
Ghana
Greece
Guatemala
Haiti
Honduras
Hong Kong
Hungary
India
Indonesia
Iraq
Ireland
Israel
Italy
Ivory Coast
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Korea
Kuwait
Lebanon
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Senegal
Singapore
Slovakia
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Trinidad and Tobago
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States (USA)
Uruguay
Venezuela
Vietnam
Zambia
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State
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City
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Zip Code
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Business Division
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Address
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Register Manually an External Contact:
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Name of Legal Entity
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Contract Start Date
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Contract End Date
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Sponsorships Business/Budget Approval
All sponsorships must have business/budget approval from a C15+ business owner that has the authority to confirm that the sponsorship opportunity aligns with the business strategy, that any reputational or financial risk has been mitigated, and that there is budget available to fulfill the Sponsorship Agreement, prior to receiving approval from the Global Sponsorship Team. Use
this template
to share via email to secure the approval.
Click Save before adding attachment
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Proposed Annual Financial Commitment (in $USD)
Financial Commitments include rights fees, media spend, and any activation funds included in the agreement.
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Territorial Marketing Rights:
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New Where can Citi market the partnership (i.e. what are the Territorial Marketing Rights included in the agreement)?
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Genre
Arts & Entertainment
Media/Thought Leadership
Sports
Venue
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Sub-genre
Please Select Sub-genre
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Geographical reach to promote the sponsorship (i.e Territorial Marketing Rights)
--Select One--
Global
Regional
National
Local
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Location
Please tag any regions (APAC, EMEA, LATAM, NAM), Countries and Cities that apply.
If you cannot find your marketing territory above, you must enter in the field below.
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Which business categories are included in the sponsorship?
Cards or Payment Services
Financial Products and Instruments
Securities Management
Commercial Banking
Investment Advisory Services
Wealth Management
Consumer Lending
Mortgage and Loan Servicing
Other (Please specify)
Currency and Foreign Exchange
Real Estate Lending
Customer Loyalty/Rewards Programs
Retail Bank
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Please provide the category
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Is Citi the only (exclusive) financial services company that can associate with the sponsorship property?
Yes
No
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Are there any reputational risks associated with the sponsorship, including being associated with the entity(ies) or people that run the sponsored property?
Yes
No
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If there are other financial services companies sponsoring the property, select the categories in which they activate their sponsorship. Select all that apply.
Cards or Payment Services
Commercial Banking
Consumer Lending
Currency and Foreign Exchange
Customer Loyalty/Rewards Programs
Financial Products and Instruments
Insurance
Investment Advisory Services
Mortgage and Loan Servicing
Real Estate Lending
Retail Bank
Securities Management
Wealth Management
Other (Please specify)
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Colleague Objectives
Colleague engagement
Volunteer opportunities
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Community Objectives
Community engagement
Build relationships with community organizations
Positive societal impact
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More details about the sponsorship achievement
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How do you think this sponsorship delivers against Citi's brand and business objective(s) and target audience?
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What is the estimated quantifiable return on investment that could be achieved with this sponsorship?
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Other Notes
Create new Sponsorship
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InternalConfirmationPage:
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Does your organization associate with alcohol, tobacco, pornography or adult content, religion, firearms, hunting or any activities that harm animals, violence, political issues, gambling, or any discriminatory activities against a person or group protected by applicable federal, state or local law?
Yes
No
Upload Proposal Documents
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Assets included in the sponsorship
Please select all assets included in the sponsorship from the four groupings below (Signage, Media, Hospitality, Additional Marketing Opportunities).
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Assets included in the sponsorship
Please select Assets included in the sponsorship from the list below. Once the Asset(s) is selected, Asset Detail option(s) will appear below. Please select all that apply.
Signage
Hospitality
Media
Additional Marketing Opportunities
Does Citi have Entitlement/Naming Rights for this sponsorship?
Yes
No
Signage
LED
Permanent
Point of Sale
Rotational
Other Signage
Media
Digital
OOH
Print
Radio
Social
TV
Other Media
Click Save before editing
Hospitality
Experiences
Tickets
Suites
Other Hospitality
Food & Beverage
Additional Marketing Assets
Activation Fund
Promotions
Sweepstakes
Speaking Opportunities
Other Marketing Assets
List of reported Assets
Budget
Assets
RevisionConfirmationPage:
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Imported
Expanded
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Org Name:
Citi User:
Partner User:
Imported Business Record Number:
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